Yves Saint Laurent Beauty has unveiled American actress and singer Zoë Kravitz as its new muse, and will bring her 'free spirit, effortless style, and edgy playfulness' to the brand in an exclusive social media collaboration that begins this month (May 2016).

Kravitz commented 'Yves Saint Laurent Beauty has always been one of my favourite brands. Their ability to combine the chicest of style with a raw edge has always been to me one of the best ways to express yourself through fashion and beauty. Nothing is forced, nothing is fake, but everything is bold, strong, and unafraid. I'm very excited to work with this legendary and timeless company'.